Starting your own business as a wedding planner can be a logical choice after pulling off your own wedding in a very professional way. Some people find during the course of putting together their own wedding that they have a knack for coming up with fresh ideas and coordinating everything without feeling too stressed or overwhelmed. However, having talent at wedding planning and being able to turn it into a profitable business are two very different things. The business side of being a wedding planner can be a bit more tedious than you might expect, so it is important to do your research before you jump right in. Fortunately, there are some simple things to keep in mind when you’re considering the idea of running your own wedding planning business that can ensure you get off on the right foot.
Making Business Connections
One of the most important parts of running your own wedding planning business is to make connections with other professionals in the industry. You want to get to know people in every field including DJs, caterers, florists, and wedding venues. Not only can you usually get discounted rates for your couples after you get affiliated with other wedding professionals, but it can also help to have first-hand experience with them so you know what to expect when the wedding day actually arrives. Your business is going to be built on your reputation, so knowing who you hire can really protect your brand.
Originality can go a long way in the wedding planner business, and you might find your phone ringing off the hook if you can put it all together just right. You want to make sure you offer “signature” touches to your events using items like wedding sparklers and personalized stationary to make them a one-of-a-kind experience. By creating your own brand of business and having an original feel at the weddings you plan, you can set yourself apart from the rest of your competition and give couples something they can only get from you.
Once you have the framework laid out for how you will run your business and how it will be different from everyone else, you need to start getting customers. You should obviously rely on the major wedding websites to help with that, but you can also use your good relationships with other professionals to your advantage. Most wedding venues like to outsource their work to planners, so you can get a lot of business through word-of-mouth advertising. Even vendors like DJs can help out by distributing cards and giving recommendations, so never underestimate the power of networking and shamelessly promoting your wedding planning business.