Websites are in trillions these days and coming up out of such heap is certainly a daunting task. Looking at the remarkable contribution made by SEO techniques in boosting the business, the need for making websites search engine friendly cannot be denied. Another term that is becoming more specific in the field of SEO is local SEO where the local businesses vie for the top positions and use tactics to beat the competition around.
A local business is quite likely to gather more attention because the search ends in easy closing of deal due to the ease of reach and viability factor. So, to come over the competition you require local SEO Guide for keeping up with the fast changing pace of local search results.
Adopt uniform name-address-phone number policy
Google is likely to bring you on the top if your contact points remain uniform on all the on-page and off-page locations. Thus, mention complete address and phone number on each and every page of the website and make sure that there is no discrepancy anywhere.
Search yourself first
A very popular approach is enabling Google my Business page. To extract the best benefits from it, you must do the following:
- Write description very wisely and include as many keywords as possible but in grammatically correct manner.
- Choose the business category names wisely and pick the most relevant ones
- Add a profile image clear and crisp and also add a number of photos on your web page
- Get real reviews from the authentic users
- Try to mention your business hours
All these points help you build an image of high repute among the people who search you over the web.
There are a number of actions you require taking on-page to be the most visible local business. If you include the city name, hypothetically speaking, ‘electrician on call Sydney’, in landing page title, url, h1 tag, alt attributes and landing page content, you are likely to get the status of a meaningful local business entity. Embedding a Google map with directions can be another plus.
So, this is how you can make yourself shine in the heap of local business owners.