Business communication is probably one of the most important factors to look at for a big company like GWC valves. Business communication means both internal and external communication. This means how GWC valves communicate with their employees and how they communicate with the public and the different market segments. Communication is a continuous process and involves the sender/encoder and whether or not they can convey verbal or non-verbal messages through a form of medium to the decoder. The decoder and recipient then interpret the message that was intended by the sender. This is an effective way for a company like GWC valves international to get through to the different buying segments. Feedback from the recipients is important for the company to know that their message was received an also understood. The kind of feedback that a company can receive would be having the consumers and business segments actually purchasing GWC valves’ products.
Business communication needs to be goal oriented in order for it to be effective for GWC valves international. The purpose of improving a company’s business communication module is to generate more profits for the company. With this being said, a company can be goal oriented by wanting to portray their company’s image through communications. If the message that GWC valves wants to send is that they are a high performance and high quality valve company, and consumers and businesses understand this message, then their goal is successful. The external communication isn’t the only importance communication factor for GWC valves since internal communication is just as important. Making sure that everyone has a designated role and understands what they have to do is just as important. Keeping the company in order with their operations and employees is important for the company’s success. Effective communication internally and externally is essential in order for the proper functioning of an organization as it can promote motivation in the team, it is a source of information and it helps to assist the controlling process within the company. Sometimes, there are barriers when it comes to a businesses external communication; these barriers are often language differences, information overload, and inattention of the consumers, emotions, external distractions and especially time pressure. A company needs to make sure an ad is appealing enough, short enough and entertaining enough for the consumer to grasp the main idea and remember the ad. One key in advertising if the consumer doesn’t remember the company but remembers the ad, then you have failed as a company. This is why is important for GWC valves to have good internal and external communication.