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Businesses Catering to a Late Night Audience

When you’re starting your own business, it’s important to choose a niche to cater towards so you can grab your piece of the market. Unless you have a nearly unlimited amount of money, trying to capture too large of a demographic will prove to be an expensive mistake. One of the most profitable niches that currently are being underserved is the late night market which is constantly growing each year. As we move more and more towards a 24/7 type of a civilization, the need for businesses being open late is growing as well. Here are a few ways you can capitalize on the late night audience and make a profitable business.

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Whether it’s in the middle of the day or the middle of the night, people love to get entertained. Having a late night theater is a great way to bring in business that would otherwise just flip through their Netflix account on the couch. Obviously, you should target the theme towards adults such as a burlesque show or stand-up comedy, but there really aren’t any hard and fast rules yet since this niche is so new. Just make sure to cater towards a late night audience and you will see you theater filled rather quickly.


Everyone needs to eat, and more and more people are eating late at night these days. Whether a person works the late shift and eats dinner at 3am or you want to draw in the crowd that shut down the bars, having a late night restaurant or diner can be very profitable. In fact, some restaurants are opening up exclusively at night depending on their location, so don’t overlook this potentially profitable business opportunity.

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Nightclubs are a tried and true success story for late night fun, but the way people party at nightclubs is changing be the minute. Instead of competing with traditional nightclubs that rely on using bottle sparklers to make their bottle service more appealing and attractive women dancing with glow sticks, you could try a different approach. Most states require liquor sales to end at a certain time, so consider opening up afterwards for a “bring your own beverage” type of venue. You can offer fresh juices and live entertainment and bring in a crowd to an otherwise untapped market.

No matter what business model you decide to use, catering to a late night audience is one of the few niches that isn’t oversaturated. With a good business plan and a fresh idea, you can easily make tons of profits while offering your customers something they can’t get anywhere else.

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