The web-based commercial world is an intensely competitive one. Your digital business will only survive if you are willing to make improvements on a constant basis. Occasionally making changes to your marketing strategy is not enough on its own to improve overall sales over time. You need to make changes to almost all aspects of your business from management to operations. It can be tough, but it’s doable. Here are some tips that will help:
1. Offer an App within Your Website
Your e-business depends on web traffic to boost sales. So, you will need to try handy tricks to keep the customers coming. Most e-commerce websites find it useful to offer popular third-party services within their websites to boost traffic and customer satisfaction. For example, some sites use YouTube Application Program Interface (API) to integrate YouTube videos with the website. Some sites use Google Maps API to show navigational data to users without redirecting traffic to the Maps website. Your site can offer similar integration to retain and drive traffic. You will need to contact a professional API management platform company to get this functionality on your website.
2. Use Cloud Storage
Are your web services becoming too slow due to rising demand? As your site matures, it can be difficult to manage all the operational activities like you used to. Doing things the traditional way can be time consuming and highly cost inefficient. Therefore, ditch traditional in favour of cloud solutions. Big online retailers like Amazon have made their services efficient, fast, and reliable many times over using cloud services. Your company could become similarly better using cloud tech.
3. Implement a CRO Strategy
Businesses depend on search engine optimisation tactics to attract traffic. However, the traffic that comes to your website with SEO should be retained to enjoy a realistic increase in sales. In order to do that, your website will need conversion rate optimisation (CRO) tactics. Aim to drive traffic and retain traffic. Combine SEO with CRO to truly enjoy a significant increase of regular customers.
4. Allow Product and Customer Reviews
Websites need credibility to remain popular and relevant. Allowing product reviews, like on Amazon and eBay, is a good place to start. If you sell products directly from your site, it will not hurt to let customers post genuine reviews. Customers are more likely to buy a reviewed product than one that is not. Therefore, facilitate honest reviews on your site. Also, don’t hesitate to publish honest customer testimonials provided for your online business.
5. Have an E-Mailing List
The key to increasing sales is engaging existing customers rather than focusing too much on attracting new customers. The best way to build customer loyalty is by subscribing your users to an e-newsletter. Send occasional e-mails to your customers reminding them of new products or discounts. Don’t send marketing spam. Instead, send genuinely interesting e-mails that prompt your customers to return to your website.
6. Avoid Clickbait Content
Content marketing is an important aspect of overall marketing efforts. It’s important to keep in mind, however, to avoid articles or content on your website that is clearly clickbait. Clickbait can be basically defined as promotional material with dubious or misleading titles. Your site could get blacklisted as spam with too much clickbait. So, publish only the best quality content.
You can also get your e-commerce website “graded” by a service like Website Grader. It will help you identify points that need improving.