There’s a lot of talk about what hosting plan to select for your business, and while it is good to be adequately informed about the various options available, it is important to cover the basics first; picking the right hosting partner.
Considering the number of startups springing up these days, one can only wonder if they consider the basics to avoid needless failure. Here’s what can happen if you choose a bad web host:
- Impact negatively on your search ranking
- Waste your money, time and important resources
- Damage the credibility and authority of your website over time
New reports have posited that cloud solutions for small and medium scale enterprises will rise to 78% in 2020, suggesting that more people are investing in online hosting solutions. It is imperative for young entrepreneurs to know exactly what they are spending their money on.
Before selecting a particular web hosting provider, a startup should take note of the following:
- Not all big-name web hosts are suitable for your business
Big brand web hosts are trusted companies that have grown their brands successfully over time. However, while they may serve some businesses very well, they may not be a right fit for your computing requirements. It is important not to get blind-sided by this popularity, so that you can see that what other businesses derive from them are completely different from your own needs. In reality, big-name brands are not a one-size-fits-all. Do a careful study and identify a host that offers exactly what your company wants.
- Cheapest isn’t always the best
Are you a bargain-hunter? Many people only first see offers in terms of expenditures. While bargain hunting is good when determining what cereal or juice combo to pick from your grocery shelf, web hosting plans are a different.
Adrian Grant, CEO of Umbrellar, Cloud Hosting experts says, “When it comes to IT infrastructure and software applications for your company, quality offering matters a lot.” Consider such issues as, what unique software can you get? Can the web host process it? Or do you need a simple WordPress site? Can the web host handle a managed WordPress hosting plan with functional features? These are the kind of questions that should help you decide, not price.
Different web hosts offer different features, so costs will vary across board. To find out more about a web host, check their website or study customer/third party reviews.
- Information from third-part reviews
As a startup hoping to have a strong online presence, choosing a web host is one of the important decisions you would be making. You want to ensure that you are making the right choice. By now, you should know what your website is for and what your business hopes to accomplish online- see if your web host can provide them at the price they are offering.
Before you select a web host, you will need to visit their website.However, bear in mind that they are a business hoping to sell and may have the information slightly tipped in their favour. So third party reviewers provide an unbiased assessment of what a host provider is really like in service. This article identifies 19 useful sites for customer reviews.
- Testing customer support is necessary
You don’t have to rely alone on third party reviewers, you can determine for yourself how dependable a web host’s customer support is before registering with them. Ask questions–be very inquisitive, and pay attention to how each host provider answers your inquiries. You could use any of their available support channels (email, phone number, online chat etc.), and watch how they respond to your issues.
- Security strength
Security should be up there among your priorities in what a web host can offer. The online space is fraught with numerous hackers and malicious software, and you want your web host to be able to protect your data and equipment from such risks. Security is especially important if your business is going to be handling lots of customer private information. In a web host, look out for daily data backups, SSL security ( a must for e-commerce sites ) and Sitelock.