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3 Ways CRM Improves Business Productivity


CRM software is undoubtedly one of the most effective tools you can use in your business. It helps you nurture prospect quicker and more efficiently as well as enhance relationships with existing customers. In fact, according to Gartner study, a well-implemented CRM system can increase revenue by a whopping 41% per sales person.

Those of you who have successfully implemented a CRM system, already know how valuable it can be, but there are many businesses out there who are yet to adopt a CRM application.

Here is a quick break down of the 3 ways a CRM application can help you supercharge your sales and increase revenue.

#1 Positive Customer Experience

A good CRM system will help you keep track of who your prospects are, who your customers are, and what each group wants. The more you know about your clients, the more targeted and tailored services you can offer them which in turns will keep them happy and coming back for more. CRM systems give companies the tools to personalize and customize relationships with their target groups regardless of which employee deals directly with them at any given time. CRM systems maintain a database of customer profiles, giving employees the ability to treat each client individually instead of treating them as one of the many.

Why is it important to keep customers happy? Well happy customers are willing to spend more with you and they are also 70% more likely to refer your company to family and friends. And we all know that these kind of referrals are the ones every company seeks.


#2 Efficiency

A well-implemented and integrated CRM applications can replace repetitive manual processes that are otherwise inefficient and create chaos and disorganization.

Thanks to the ability of CRM platforms to integrate with other systems, such as i4biz.netapps, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise. For example, CRM allows businesses to give customers the option of choosing how they want to be approached or contacted, what type of content they prefer and which particular product they are interested in.

All this information is worth its weight in gold and will help you be more efficient in the way you communicate and sell.

#3 Data

In today’s day and age data is one of the most valuable strategic assets. It is specific to each individual business and it can make or break a sales team. Good CRM systems house some of the most valuable data; from customer contact details, to purchasing history and buying behaviour.

CRM not only houses all this data for you, but through clever analytics and reporting it can pull the most interesting and valuable data for you. This helps supercharge your sales strategies and marketing programs as well as help you create products and service that your customers actually want, need and are willing to pay for.

Ultimately, the goal of CRM is to help you build deeper and mutually beneficial relationships with clients. CRM systems are great tools for syncing marketing and sales processes and increasing business productivity and efficiency. They are perfect for project management, task management and lead nurturing. Companies must definitely invest in CRM tools that match their business goals and objectives.

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